How Superior Glove scales lead generation with data-driven automation
From manual prospecting to a fully automated, validated pipeline.
Lead Generation Efficiency
900%
Increase in qualified leads
Automated web scraping and enrichment pipeline
Research Time Reduction
70%
Less manual effort
Faster data validation and lead qualification
Data Accuracy
98%
Validated and verified leads
Ensured clean, actionable data across campaigns
About
Company size
Medium-sized
Headquarters
Acton, Ontario, Canada
Industry
Safety Equipment Manufacturing
Use Cases
Automated lead generation Data validation and enrichment
The Company
About Superior Glove
Superior Glove is a leading manufacturer and distributor of innovative safety gloves used by industries worldwide. With an extensive product catalog and global reach, the company needed a smarter way to continuously identify new business opportunities across regions and industries — without depending on manual prospecting.
The Challenge
Scaling lead generation without scaling manual effort
The sales and marketing teams at Superior Glove were spending countless hours collecting, cleaning, and validating potential leads from multiple sources. This slow, manual process limited their ability to scale outreach and often led to inconsistent or outdated data entering the pipeline.
Solution
End-to-end web scraping and lead validation system
VizWise helped Starbucks:
- Aggregates data from multiple online directories, industry listings, and corporate websites
- Validates company and contact data through automated checks
- Flags duplicates and standardizes lead information for CRM integration
- Delivers real-time dashboards for tracking lead quality, conversion potential, and campaign performance
Outcome
Results Achieved with VizWise
- 900% growth in qualified leads across target industries
- 70% reduction in time spent on manual research and validation
- 98% accuracy in lead data through automated verification workflows
- 3x increase in sales outreach efficiency and campaign ROI
The VizWise Advantage
Why VizWise?
- Self-Service Power: Empower local teams without losing control.
- Data Governance: Maintain accuracy across a decentralized network.
- Scalability: Support thousands of workflows without scaling technical teams.
- Speed: Deliver insights faster to where they matter most — at the store level.
“VizWise revolutionized how we discover and qualify leads. The automation not only saved our team hundreds of hours but also gave us access to higher-quality prospects than ever before. It’s changed the way we scale our sales operations.”
— Sales & Growth Team, Superior Glove
