How Starbucks saves time and empowers store managers with smart data
From slow, centralized reporting to self-serve insights: Starbucks uses VizWise to cut costs by 53%, boost data accuracy 5x, and empower store managers to act faster.
Cost Reduction
53%
Decrease monthly cost
Reduction in ongoing infrastructure spend
Self Service Adoption
75%
Self-serve managers
Adoption of data tools across locations
User Empowerment
1400%
Increase in ROI
Operational ROI improvement
About
Company size
Large-sized
Headquarters
United States
Industry
Retail Chains
Use Cases
Operational reporting Data-driven management
The Company
About Starbucks
Starbucks, one of the world’s most iconic brands, serves millions of customers daily across thousands of locations. To maintain operational excellence, Starbucks needed to ensure that store-level data could be quickly transformed into actionable insights — without overburdening their central data teams.
The Challenge
Enabling decentralized data access at scale
Starbucks faced challenges in empowering store managers to make data-driven decisions without creating heavy dependencies on central data or IT teams. Manual workflows were slow, and inconsistent reporting formats created delays and inefficiencies.
Solution
Self-service operational reporting for store managers
VizWise helped Starbucks:
- Enable store managers to access and customize operational dashboards
- Reduce reliance on central data teams for everyday reporting
- Maintain data consistency and governance at scale
- Speed up report generation and decision-making across thousands of locations
Outcome
Results Achieved with VizWise
- 60% reduction in manual reporting workload
- 5x improvement in operational data accuracy
- 3x increase in store manager engagement with data workflows
- Faster decision-making and improved store-level performance
The VizWise Advantage
Why VizWise?
- Self-Service Power: Empower local teams without losing control.
- Data Governance: Maintain accuracy across a decentralized network.
- Scalability: Support thousands of workflows without scaling technical teams.
- Speed: Deliver insights faster to where they matter most — at the store level.
"VizWise gave our local teams the ability to generate the reports they needed, when they needed them. It has dramatically improved agility at the store level."
— Data & Insights Team, Starbucks
