
How Qarma drives smarter sales decisions with real-time dashboards
From fragmented spreadsheets to a centralized Sales Intelligence Suite: Qarma uses VizWise to reduce reporting time, increase upsell revenue and help leadership and sales teams act faster with real-time insights.
Reporting Efficiency
83%
Decrease monthly cost
Manual reporting time reduced
Data Pipeline Automation
75%
Self-serve managers
Adoption of data tools across locations
Revenue Growth
+12%
Increase in ROI
Increase in upsell revenue
About
Company size
Small-sized (10–50 employees)
Headquarters
Åbyhøj, Midtjylland, Denmark
Industry
Quality Control & Compliance
Use Cases
Operational reporting Data-driven management
The Company
About Qarma
Qarma struggled with disconnected reports across HubSpot and Excel, slow manual data prep, and no centralized view of sales performance, upsells, or regional insights. Decision-making was delayed, forecasting was inconsistent, and the team lacked timely performance alerts to respond proactively.
The Challenge
Fragmented sales visibility & manual reporting
Qarma struggled with disconnected reports across HubSpot and Excel, slow manual data prep, and no centralized view of sales performance, upsells, or regional insights. Decision-making was delayed and forecasting was inconsistent.
Solution
Unified Sales Intelligence Suite with Power BI
VizWise helped Qarma:
- Integrate HubSpot CRM data directly into Power BI with daily automated refresh
- Consolidate quarterly performance, upsell, and KPI tracking in one dashboard
- Empower leadership with actionable insights to improve forecasting and planning
- Speed up report generation and decision-making across the organization
Outcome
Results Achieved with VizWise
- 80% reduction in manual reporting time (10+ hours/week saved)
- 5x improvement in operational data accuracy
- 1.7x of the sales team achieving monthly goals by Q2
- Faster decision-making and improved store-level performance

The VizWise Advantage
Why VizWise?
- Self-Service Power: Empower local teams without losing control.
- Data Governance: Maintain accuracy across a decentralized network.
- Scalability: Support thousands of workflows without scaling technical teams.
- Speed: Deliver insights faster to where they matter most — at the store level.
"VizWise transformed the way our sales and leadership teams access data. Real-time dashboards mean we get the insights we need instantly, which has significantly improved decision-making and sales performance."
— Data & Insights Team, Qarma